2009 – 2011Gumball 3000
2009 – 2011
Gumball 3000 is a lifestyle brand that combines automobiles, art and popular culture. Famed for the annual Gumball 3000 tour, it has evolved into a week-long festival of live music concerts, action sports and spectacular car shows hosted in capital cities, achieving live crowds of over one million people, and a televised and online audience that reaches over 100 million households in 60 countries.
Since its establishment, the rally has featured a number of notable drivers such as Lewis Hamilton, Deadmau5, Eve, Tony Hawk, David Hasselhoff, Idris Elba, Xzibit, Ndamukong Suh and Tinie Tempah. The 3000 mile tour route changes every year, with some rallies requiring travel by air to make the start and finish points.
Coast to Coast
LA > Las Vegas > Santa Fe > Dallas > New Orleans > Orlando > Miami
LDN 2 NYC
London > Amsterdam > Copenhagen > Stockholm > Boston > Quebec > Toronto > NYC
London > Paris > Barcelona > Monaco > Venice > Belgrade > Sofia > Istanbul
Creative Direction, Product Design, Photography, Events
Creative Direction – Lawrence Weyman-Jones
Photography – Fly
Film – U-R-ILL