Coast To CoastGumball 3000
Coast To Coast
LA > Las Vegas > Santa Fe > Dallas > New Orleans > Orlando > Miami
The annual Gumball 3000 rally has evolved into a week long festival hosted by global cities, closing off streets to organize music concerts, action sports demos and spectacular car shows that now achieve live crowds of over a million people, and a televised and online audience that reaches over 60 million households in over 100 countries.
Coast to Coast drivers included Cypress Hill, Tony Hawk, Dennis Rodman, Estevan Oriel and a UAE Sheikh.
Creative Direction, Product Design, Photography, Events
Creative Direction – Lawrence Weyman-Jones
Photography – Fly
Film – U-R-ILL