Nike Digital Sport


When Nike launched the Nike+ Fuelband, their most innovative product to date, they asked the world ‘How will you #makeitcount in 2012?’ Nearly half a million people answered the call.

The most impressive Tweets and Instagram pics were integrated in real time into a range of digital displays – the Fuelstream. What started as a web hub grew into a 2-floor wall at NikeTown NY, digital installations in Times Square and London’s Boxpark – and a 96ft x 12ft LED wall at SXSW.

Concepting, Design Lead

Agency – AKQA
Creative Director – Masaya Nakade
Art Direction – Nick Bastian
Lead Copy – Guy Bingley