Kevin Durant InvestigatesFootlocker
Kevin Durant Investigates
Kevin Durant Investigates was centred around a fictional world of special agents featuring basketball superstar, Kevin Durant. The KDI’s mission was to find out who was ready for the new season of sport.
The KDI microsite continued the story of the television commercial, acting as an interactive hub for the #READYORNOT social activation that asked fans to share their skill and style within an online retail environment.
We also launched the Foot Locker Europe Twitter and Instagram channels to deliver content and reward the most engaged fans. Using KDI special deliveries and invitations to join Kevin Durant at exclusive European events, our team then reported live from events, telling the KDI story in a way that brought the live and digital experiences together.
Agency – AKQA
Group Creative Direction – Jake Cooper
Creative – Alex Hoban
Design – Ray Cheung
Photography – Finn Taylor
Film – Wieden + Kennedy