Rule The Holidays


Rule The Holidays

The aim of Nike’s Footlocker Europe Christmas campaign was to re-imagine the online retail offering as a seamless buying experience with as few click-throughs as possible. With one click taking customers to checkout, the site’s simplicity is complemented by visual elements that closely resemble an online magazine.


Featuring original photography and illustration alongside original brand assets, the site redefines how Footlocker approached online retail and social media – putting accessibility and content first.

Creative Direction

Agency – AKQA
Group Creative Direction – Jake Cooper
Design – Ray Cheung
Creative – Alex Hoban
Photography – Finn Taylor
Film – Wieden + Kennedy

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