The Pivot PointNike Sportswear
The Pivot Point
Nike opened a pop-up store in Tokyo to celebrate the 30th Anniversary of the Nike Air Force 1. The store hosted events which represented the key cultures of Air Force 1: Basketball, Music, Fashion, Art and Innovation with the centre piece being an anamorphic art installation.
Using the 5 key cultures associated with AF1, people could use RFID models to create a unique light and sound display. Once finished they received a personalized video of their experience which they could share across their social media.
Agency – AKQA
Creative Direction – Jake Cooper
Art Direction – Xavier Jacob
Copy – Thom Lovegrove
Technical Partner – Rhizomatiks
Artist – Mikito Ozeki