We Own The Night

Nike Running

We Own The Night

In a spectacle of light, sound and style, 4,000 women converged on London’s Victoria Park for a night run like no other. Runners wore light-emitting wristbands, interactive screens pushed out motivational messages, and a FuelStream stage elevated inspiring content from our live Instagram team. We Own The Night succeeded in introducing a new audience to running and changed the way it is perceived by London’s most connected women.

Art Direction, Design Lead, Strategy

Agency – AKQA
Creative Director – Jake Cooper
Copywriter – Alvin Helmandi
Copywriter – Hari Bajwa