We Own The Night

Nike Running

We Own The Night

In a spectacle of light, sound and style, 4,000 women converged on London’s Victoria Park for a night run like no other. Runners wore light-emitting wristbands, interactive screens pushed out motivational messages, and a FuelStream stage elevated inspiring content from our live Instagram team. We Own The Night succeeded in introducing a new audience to running and changed the way it is perceived by London’s most connected women.

Creative Direction

Agency – AKQA
Group Creative Direction – Jake Cooper
Copy – Alvin Helmandi
Copy – Hari Bajwa

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