For the global launch Kiehl’s Youth Dose, we created an integrated campaign designed to cut through the noise of other beauty and anti-aging fads, Showcasing everything from precious metal masks, to snail slime, to overly complex multi-stepped skin regiments, we targeted young adults who are continually bombarded outlandish beauty claims by demonstrating an effortless solution to stay youthful.
Agency – AKQA
Creative Direction – Philipp Dietz
Creative – Hera Yeung, Carla Del Porto
Production – Heather Harlow
Film – Aggressive